Whether you’re new to Twitter or an experienced user, there are hundreds of tools that help you search archives, share your content or build your brand. Here are some of my favorite Twitter tools for journalists and media professionals.
Let the User Take the Reins Reply
Display ads are a weak branding vehicle. The true branding mechanism is content marketing, says Gilad de Vries. The german food platform Chefkoch.de is a perfect example for a successful content marketing strategy based on user engagement.
Interactive user map at Chefkoch.de
Why Google+ “Hangouts on Air” Could Revolutionize Journalism Reply
Go on, admit it: This headline just forced you to click on the article because it seems like a sassy exaggeration – taking one new gimmick and assigning revolutionary potential to it. But let me explain why I chose those words.
Why Media Has to Learn How to Talk to its Users Reply
People love to talk about news. And today, they do it more than ever: In online forums, on social networks or in person. A stunning 72 percent of Americans say their main reason to follow the news is because they enjoy talking with others about it.
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6 Myths of User Engagement Reply
“Engagement means that someone likes us on Facebook” – “But users can be so annoying, and sometimes their comments are just stupid” – “We do cool stuff, so we don’t need to spread the word”…
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“I Want Advertising That I Want to Share, to Engage With” Reply
Engagement news: Social advertising at Buzzfeed.com – New York Times is introducing Ricochet – Gawker’s Denton about conversational marketing, the advertising that he would buy
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From Content Business To Engagement Business Reply
Digital media are facing new challenges through social media and have to think about new revenue streams. Learning from social media and combining content and relationship business may be the solution.
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